St Regis - TeaRoom & Patisserie

The St. Regis Singapore

The St. Regis Singapore is a luxury hotel located along Tanglin Road, known for its timeless elegance and renowned St. Regis butler service. Since opening in 2008, the hotel has established itself as one of Singapore’s most distinguished hospitality destinations, featuring an extensive art collection, refined interiors and a diverse range of dining experiences, from afternoon tea to award-winning Cantonese cuisine.

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Refining the Guest Experience Through Thoughtful Design

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As part of a broader refresh across the hotel, The St. Regis Singapore recently revitalised several spaces within the property. Beyond updated guest rooms, dining venues such as The Tea Room were also newly renovated to offer guests a refreshed experience while preserving the elegance synonymous with the St. Regis brand.

We were engaged to design a suite of collaterals for both The Tea Room and the St. Regis Patisserie. This included updated food and beverage menus and name cards for The Tea Room, as well as the patisserie takeaway packaging range comprising chocolate and cake boxes, hot and cold beverage cups, paper bags and name cards.

For the St. Regis Patisserie, the design direction reflects its identity as a gourmet atelier that showcases freshly handcrafted viennoiseries and artisanal desserts. The packaging was developed with a refined and understated aesthetic, elevating the takeaway experience while remaining consistent with the hotel’s luxury positioning.

The Tea Room menu design draws inspiration from the lush surroundings of the nearby Singapore Botanic Gardens. Floral elements were incorporated into the design as a subtle nod to this iconic landscape, complementing the serene atmosphere of afternoon tea while maintaining the sophistication expected within a St. Regis setting.

With familiarity in luxury-oriented design, we worked closely with the client to ensure every detail aligned with their expectations and brand standards. The result is a cohesive set of collaterals that complements the newly refreshed spaces while enhancing the overall guest experience.