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The Freestyle is Samsung's latest portable 180 degree portable SMART projector, The Freestyle will transform your space into whatever you want it to be. Watch your videos in a 100-inch colourful high-definition and powerful 360 sound.

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For the Singapore launch, client wanted to place their campaign on TikTok to capture the younger audiences and young adults.

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A TikTok dance challenge was created for The Freestyle where original music was written and composed by local musicians Jack & Rai, and choreography was crafted based off the music.

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Tutorials on how to do the dance, as well as TikTok ad formats were cut for the media buys.

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We also filmed a product video to show how you could use The Freestyle in different lifestyle settings and the projector capabilities.