To refresh Nötter’s image to allow it to stand out from its competitors on the shelves of supermarkets, we designed new packaging with a modern look and earthy feel that complemented its organic origins and increased its appeal to the target market of health-conscious youths.

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We introduced a gift box where a set of 5-6 mixes could be sold at a time to increase volume of sales. The box was treated with velvet lamination and 3D emboss for a lush finish, making it suitable for both corporate and personal gifting. The nut mixes were given new intuitive names so that the consumer benefit was clearly communicated.