DBS Wealth Feed
Financial education can be dry, hard to understand and lengthy.
Working closely with DBS Treasures marketing team on content creation, we made copy edits, explained concepts in a layman way and created graphics to help explain complicated financial topics into short bite-sized reads.
Coined as DBS Wealth Feed, the articles aimed at increasing financial literacy increased site traffic to their website and in turn interest in the brand as well. It helped with client acquisition, product interest and increased overall brand health.
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