DBS Treasures Acquisition Campaigns
Project Year: 2016 – 2017
Client: DBS Bank Ltd
DBS, consistently ranked the most valuable brand in Singapore, is a leading financial services group in Asia, with over 280 branches across 18 markets. We are privileged to be providing creative solutions for their integrated customer acquisition campaigns since 2015.
Launched quarterly, the scope of work started with the conceptualisation, design, production and installation of a series of large format Out-of-Home wall murals at retail malls islandwide and creating e-posters for digital video walls at designated DBS Treasures Centres for high net worth customers.
Advertising banners were designed to extend outreach effort via online platforms such as google and yahoo as well as Facebook and Linkedin.
The initial fruitful collaboration led to the widening of work scope to the brand repositioning of their expanding range of financial products. With a focus on the modern new wealth generation, photoshoots to emulate the lifestyle was organised to present a more engaging and refreshing look and feel of the products to potential customers. The successful new profiling was featured across all digital media.
DBS Treasures Private Client and Private Bank Acquisition Campaigns
DBS Treasure Private Client and Private Bank is a wealth management platform designed for ultra-high net worth individual on priority banking services and investment solutions. Visual is created to mirror the cosmopolitan and elite lifestyle of an UHNWI.