Statement of Confidentiality
This website is strictly private and confidential, it should not be copied, distributed or reproduced in whole or in part, nor passed to any third party without the permission of the copyright owner. If you have received or chanced upon this website page in error, any use, reproduction or dissemination of this transmission is strictly prohibited.
DBS Online Funds Trading Campaign
Project Year: 2016 – 2017
Client: DBS Bank Ltd
To increase the overall penetration rate of online investments and transactions, DBS Treasures embarked on a campaign to introduce online funds trading to its clients. The key objective was to generate awareness of this new feature. We were engaged to create a series of webpages, online banners, electronic direct mailers as well as animated digital banners for the DBS Treasures Centres.
A lifestyle approach to the visuals was adopted to better connect with prospective clients. Creatives were carefully crafted to assure clients who are accustomed to the conventional way of trading that online funds trading is easy, seamless and safe.