DBS Online Funds Trading Campaign
Project Year: 2016 – 2017
Client: DBS Bank Ltd
To increase the overall penetration rate of online investments and transactions, DBS Treasures embarked on a campaign to introduce online funds trading to its clients. The key objective was to generate awareness of this new feature. We were engaged to create a series of webpages, online banners, electronic direct mailers as well as animated digital banners for the DBS Treasures Centres.
A lifestyle approach to the visuals was adopted to better connect with prospective clients. Creatives were carefully crafted to assure clients who are accustomed to the conventional way of trading that online funds trading is easy, seamless and safe.