MANN+HUMMEL is a global leader in filtration solutions, serving the automotive, industrial and water sectors. Headquartered in Germany, the company develops innovative technologies that enable cleaner mobility, cleaner air, cleaner water and a more sustainable industry. With decades of engineering expertise and a strong focus on environmental responsibility, MANN+HUMMEL continues to shape filtration systems that improve quality of life worldwide.

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Driving Innovation from Within and Beyond

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MANN+HUMMEL Innovates 2026 is the Group’s open innovation challenge, inviting employees, partners, suppliers and start-ups to submit validated solutions that advance cleaner mobility, air, water and industry. The initiative reflects the company’s belief that meaningful progress happens when ideas are shared across ecosystems.

 

We were engaged to conceptualise and develop a cohesive suite of communication materials to publicise the challenge internally and externally. This included a dedicated landing page, physical and digital posters for the office lobby, mobile assets, as well as 60-second and 15-second videos.

 

In approaching the project, we immersed ourselves in MANN+HUMMEL’s brand guidelines to ensure every touchpoint remained consistent with their visual language and tone of voice. The messaging was crafted to be clear, purposeful and aligned with their engineering-driven identity, while still inspiring participation.

 

The landing page was structured for clarity and ease of navigation, guiding visitors through the purpose, criteria and submission process in a streamlined manner. Posters were designed to command attention within the office environment while staying true to corporate aesthetics. The videos distilled the essence of the challenge into concise narratives, reinforcing urgency and opportunity without straying from brand discipline.

 

Every asset was developed with precision and consistency, ensuring that the campaign communicated exactly what the client intended, in the way they intended. The result was a unified communication system that amplified the call for innovation while safeguarding brand integrity.