The Star Performing Arts Centre Marketing Kit and Collaterals
Project Year: 2014-2016
Client: The Star Performing Arts Centre
Designed by Artec Consultants Inc and Andrew Bromberg of Aedas, the Star Performing Arts Centre is the largest performing arts theatre in Singapore with a dazzling 5,000-seat auditorium equipped with state-of-the-art technology at an exceptional scale. Beyond the immersive 5,000-seat Star Theatre, this one-stop entertainment hub also houses The Star Gallery, The Star Terrace and The Star Loft.
The marketing kit was produced to showcase this award-winning architectural icon with lush indoor greenery as the venue of choice for a wide range of events such as pop concerts, musicals, seminars, meetings as well as intimate community functions.
Four dedicated brochures featuring each of the event venues with detailed descriptions, captivating photography and illustrations were packaged in a folder complete with die-cut treatment of the building.
Other promotional materials include escalator panel stickers, quarterly event posters, electronic season’s greetings and animated video featuring the facilities for screening on the corporate website and also at the Star where the Performing Arts Centre is located. A dedicated brochure profiling the Performing Arts Centre as an ideal location for intimate wedding ceremony and banquet reception was added to the collaterals.