The ‘Skyline’ Property Launch
Project Year: 2014
Client: SGPD Corporation
The ‘Skyline’ is a freehold mixed property development strategically located at the heart of the financial area of Phnom Penh City, Cambodia. One of the city’s tallest buildings, this iconic development is targeted at both the locals and the expatriate community.
The full advertising and promotional campaign for the launch of the property in Singapore involved providing creative design solutions, production and installation of large scale wall murals, posters and stickers at the Singapore sales office cum showroom and also at the preview and launch dinner venues.
With our recommendation, an effective mobile display system adapting the bespoke design identity was fabricated to facilitate the road shows.
The launch campaign was also complemented with bi-lingual press ads, emailers and a sleek brochure in both print and electronic formats to present critical information and floor-plans on the development to potential buyers.