Samsung Tablets Tactical Campaigns
Project Year: 2013 − Now
Client: Samsung Asia Pte Ltd
To promote its tablets and other mobile devices, Samsung engaged us to work on a series of tactical campaigns. This was part of their marketing effort to strengthen customer loyalty and increase market share in the highly competitive mobile device sector/market.
A series of effective press ads were crafted, positioning Samsung’s devices as accessible and relevant lifestyle products. Familiar elements of family and festivity were used to communicate this message in a light-hearted and relatable manner. Complementary posters and standees were produced for display at product launches, roadshows and trade fairs to create consistency throughout all promotional channels to ensure better campaign recall rate.