DBS Treasures Acquisition Campaigns

Project Year: 2016
Client: DBS Bank Ltd

DBS, consistently ranked the most valuable brand in Singapore, is a leading financial services group in Asia, with over 280 branches across 18 markets. We are privileged to be providing creative solutions for their integrated customer acquisition campaigns since 2015.

Launched quarterly, the scope of work started with the conceptualisation, design, production and installation of a series of large format Out-of-Home wall murals at retail malls islandwide and creating e-posters for digital video walls at designated DBS Treasures Centres for high net worth customers.

Advertising banners were designed to extend outreach effort via online platforms such as google and yahoo as well as Facebook and Linkedin.

The initial fruitful collaboration led to the widening of work scope to the brand repositioning of their expanding range of financial products. With a focus on the modern new wealth generation, photoshoots to emulate the lifestyle was organised to present a more engaging and refreshing look and feel of the products to potential customers. The successful new profiling was featured across all digital media.